
Published: June 21, 2024
Our new bulletin Cyber Threat Watch has been created to help small businesses stay up to date on the latest threats, news, and events affecting their business. The content has been curated to make cybersecurity easy and accessible for both technical and nontechnical readers.
Featured Cyber Threat — AI-Enabled Phishing Attacks

AI-enabled, advanced phishing attacks have emerged as a serious risk to sensitive information and cybersecurity infrastructure. Leveraging the power of artificial intelligence (AI), these attacks have become increasingly sophisticated. Therefore, understanding the nature of these attacks and implementing effective mitigation strategies are essential for safeguarding against this evolving threat.

These phishing attacks utilize AI to enhance traditional techniques, making them more convincing and difficult to detect. Phishing, a form of social engineering, involves tricking individuals into divulging sensitive information such as login credentials or financial data. With the integration of AI, attackers can personalize phishing emails, automate large-scale campaigns, and create deceptive websites that closely mimic legitimate ones. As a result, these attacks not only jeopardize data security and privacy but also pose significant financial risks to organizations.
Common Indicators of AI-Enabled Phishing Attacks
Identifying AI-enabled phishing attacks requires a keen understanding of their common indicators such as the following:
- Highly Personalized Content: These emails contain convincing messages tailored to specific targets including their personal details, such as names or recent transactions. This may indicate the use of AI for data gathering and personalization.
- Adaptive Messaging: These emails adjust content based on user behavior, location, or device type through the use of AI analyzing user activities and preferences. Such adaptive attempts can become harder to distinguish from genuine communications.
- Subtle Anomalies in Communication: These emails with slight deviations in language, tone, or formatting may signal the use of AI-generated content. These might include unusual word choices, awkward phrasing, and overly formal language.

Mitigation Strategies
To counter the threat posed by AI-enabled phishing attacks, organizations should implement robust mitigation strategies as follows:
- Advanced Email Filtering and AI Detection: Utilize AI-based email security solutions to detect and block phishing attempts. Intrusion detection systems (IDS) and security information and event management (SIEM) systems can help identify anomalies and suspicious activities.
- Behavioral Analytics: Employ AI-driven behavioral analytics to monitor user activities and identify abnormal behavioral patterns that are indicative of phishing attacks.
- Continuous Employee Training: Regularly educate employees on recognizing and responding to advanced phishing attempts. Conduct simulated phishing exercises to enhance awareness and preparedness.
- Secure Communication: Implement multi-factor authentication (MFA) to add an extra layer of security and reduce the risk of unauthorized access even if credentials are compromised. Promote the use of only verified communication channels for sensitive information exchange.
- Incident Response Planning: Develop and maintain comprehensive incident response plans to quickly detect, contain, and mitigate advanced phishing attacks. Define roles and responsibilities, establish appropriate communication channels, and prioritize actions based on the severity of the incident.
Conclusion
AI-enabled, advanced phishing attacks represent a significant and evolving cybersecurity threat, posing serious risks to individuals and organizations worldwide. By understanding the common indicators of these attacks and implementing effective mitigation strategies, businesses can strengthen their cybersecurity posture and protect against potential breaches. Continuous vigilance, employee training, and the adoption of advanced security solutions are crucial in today’s cybersecurity landscape.
The NCSS encourages businesses to adopt comprehensive security practices and stay informed about evolving threats. We recommend you leverage a managed security service provider (MSSP) and also consider becoming an NCSS member to access a wide range of our services. For more information, visit our Small Business page.
References
https://www.infosecurity-magazine.com/news/341-rise-advanced-phishing-attacks/
https://www.comparitech.com/antivirus/what-is-an-ai-powered-attack-and-how-can-you-protect-yourself/
https://datadome.co/learning-center/how-to-detect-prevent-credential-harvesting-attacks/

About the NCSS
The National Cybersecurity Society (NCSS) is committed to improving the online safety and security of the small business community through education, awareness, and advocacy. As a 501(3)(c) organization, the NCSS uses funds from charitable donations and grants to develop educational materials, webinars, weekly cyber tips, videos, and how-to-guides. The organization’s goal is to enable and empower small and medium businesses to obtain cybersecurity services, assist them in understanding their cyber risk, and advise on the type of protection needed. We want to continue to grow our community and encourage you to tell other small businesses we are here to help.
The NCSS is committed to respecting the use of images in our communication efforts. Accordingly, unless otherwise specifically noted, the graphics in our bulletin are sourced under license from Adobe Stock. The header and footer images were designed and purchased through a contract with Eyedea Advertising & Design Studio.